Docstar at AMSUG – Day 2 – Thursday, March 25, 2010

by Rusty Keighron, Field Sales Account Executive, Agency Markets, Vertafore on March 26, 2010 · 4 comments

It sounds like Rusty & Mike had a busy day at the Docstar booth at the AMSMUG Conference. Read all about it.

The first day of the trade show is usually the best one! Many of those who have an agenda to look at specific vendors or solutions will find us when they get there. Customers who want to say hello or discuss how they’re using Docstar are always welcome as well, and valuable to us as a way to stay in touch and stay on top of any issues. Today was no exception; one of the things I try to do when both customers and prospects come by is put them together. Several times we had more folks at the booth than we could talk to for very long and getting people together to talk was helpful both for them and us. Lots of cards were exchanged and those contacts will be valuable as agents decide if our product is a good fit! Here’s the show floor just prior to its opening:


One of my treasured friends who came by is Emily Huling from Selling Strategies ( She is a prolific author and speaker, and shared that she had just finished teaching an insurance course in Kentucky. Someone had started a discussion about document management at the conference and Emily said she was amazed at both the sophistication of those who are using it (where should they file from, should CSR’s handle the paper first, do they barcode …) and the high level of interest of the rest of the group in learning more about the technology. We discussed how some of the perception about document management is generational, and her belief that agents who aren’t in moving toward this technology won’t be able to compete on the same level.

Agents came back around for a brief cocktail hour in the exhibit area. Steve Anderson visited with us ( and we talked about his plans for technology conferences going forward. More information will be in his the April issue of his news letter(The Anderson Agency Report), where more of his work will be done on a regional basis this year. We always come away from Steve’s meetings with practical ideas of how to better use technology and glimpse of what’s coming next.

Last night was my first trip on the General Jackson riverboat. They have a nightly dinner cruise and country music show that my friends from (Docstar customer) the Woodbury Agency had gotten tickets to several months ago. Even on a rainy cool night there were several hundred there to enjoy the show.

Our table was right at the stage and the talent, music, and production qualities were outstanding. The six singers took time after the show to meet everyone. Paul Vann, the lead singer, recently appeared on the Fox show “Don’t Forget the Lyrics,” where he won $100,000 (! I’m no fan of country music but these performers are just amazing.

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