Social Media for Insurance Professionals

by Ashley Whitney, CIC - Vice President - Harbor/Brenn Agencies on April 30, 2010 · 12 comments

This post is based on a social media presentation Ashley Whitney provide for an event in January 2010. Her presentation contains a large amount of valuable information. Ashley gave me permission to use this information any way I want to. Therefore, this will be a multi-part post so that we can break this information down into digestible amounts.

I had not seen this particular video before receiving this information from Ashley. This video if full of really valuable information. It would be beneficial for you to view the video once before you read this blog and again afterward.

Is Social Media a Fad? – Video by Socialnomics – Social Media Blog

This is what I have picked up after viewing for the 3rd time.

  • The numbers for the social media explosion are astounding.
  • The number for those taking educational classes online is much larger than I thought.
  • Information moves in the social network at the speed of the keyboard, no matter what the device.
  • Limitless information is at your fingertips.
  • It is no longer Word of Mouth it is World of Mouth.
  • What are they saying in the social media ecosystem about your brand?

Watch the video, share your thoughts. Ashley and I are open for questions.

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  • I think the most telling fact in that video is also the crudest… More people engage in Social Media than watch Porn…

    If that fact doesn't sell you on the power of Inter-Web communication I don't know what will… ha!

    Seriously though, if you cannot see the power that Social Media has at this point then trouble is on the horizon…

    Ryan H.,http://www.RyanHanley.com

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  • Pat and Ashley,

    I believe that social media is taking hold in every industry and insurance is no exception. Regardless of how agencies have operated or are operating, our clients are moving to social media for standard business practices. We can expect that they will want to do business with companies who work with and communicate with them in the way that is most convenient for them. If we’re not conducting business with our clients over social media platforms, we are missing out on business opportunities, and we’re in danger of being replaced.

    This is a time of tremendous opportunity and someone will step into the local markets with a new business model based on social media delivery and win business from established agencies. Instead of allowing that to happen, agencies need to take advantage of the opportunity, become students of social media today, and learn to integrate it into their business practices. Finding current customers online and working with them might be a great place to get started.

    Thanks for starting these conversations through your site – they are so necessary!

  • Wendy, Thanks for your comments. I am seeing some agencies put together a plan and stepping into the market with their social media. I love working with them and wish more would engage. Thank you for your support.
    My recent post Do You Have A Social Media Plan?

  • Wendy, Thanks for your comments. I am seeing some agencies put together a plan and stepping into the market with their social media. I love working with them and wish more would engage. Thank you for your support.
    My recent post Do You Have A Social Media Plan?

  • Pat and Ashley,

    I believe that social media is taking hold in every industry and insurance is no exception. Regardless of how agencies have operated or are operating, our clients are moving to social media for standard business practices. We can expect that they will want to do business with companies who work with and communicate with them in the way that is most convenient for them. If we’re not conducting business with our clients over social media platforms, we are missing out on business opportunities, and we’re in danger of being replaced.

    This is a time of tremendous opportunity and someone will step into the local markets with a new business model based on social media delivery and win business from established agencies. Instead of allowing that to happen, agencies need to take advantage of the opportunity, become students of social media today, and learn to integrate it into their business practices. Finding current customers online and working with them might be a great place to get started.

    Thanks for starting these conversations through your site – they are so necessary!

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