Facebook Fan Page Considerations

by April Feldt - Client Service Director - The License Coach on May 7, 2010 · 6 comments

I am excited to welcome my friend April Feldt as a communicator at Insurance Ecosystem.  April has a passion for social media and how insurance agencies can best apply the different applications.  I cannot believe the amount of conversation I have been involved in recently on April’s subject today of Facebook Fan Pages.  Thanks for this post April.

Let’s talk about who created your Facebook Fan Page.  Was it you (owner/manager) or was it an employee?  There is no right or wrong answer to this question, however, there are some considerations to keep in mind.

Adminlogin.jpg

  1. A Facebook Fan Page is attached to an individual’s page.
  2. Once it is attached to an individual’s page it cannot be moved.
  3. So if that individual decides to delete the fan page they can.
  4. Add a second and possibly third admin to the account.  Why?  If the employee is no longer with the agency you will have a backup established that will be able to make changes to the fan page.
  5. Create a written agreement between the agency and the employees that are administrators of the page.  In this agreement it should note that if the employee is no longer with the agency that they will not delete the fan page (as it is tied to their personal account) and/or post any future content to the page.  However, I strongly recommend that this not be the solution.

If you are just getting started with Social Media and thinking about creating a Facebook fan page you can avoid these issues by creating the fan page from the agency owner’s facebook account.  The agency owner can choose whether to have a public profile or can privatize it so that customers do not see personal information.  The agency owner can direct individuals to the Facebook Fan page to receive updates on agency information.  The Facebook Badge on the agency’s website and in any other communications would be directed to the fan page and not the personal site.

Do you have another method you have used to handle this in your agency?  If so, please share in the comments.  If you have further questions about setting up or managing a fan page let us know.

Stay tuned for next week‘s post where I will talk about how to build and engage your customers via your fan page.  

Technorati Tags: facebook, facebook fan page, insurance agency

Previous post:

Next post: