ACT’s
Social Web Work Group is anxious to resume its popular series of agency webinars, now that many more agencies have started to use social media and nearly everyone is seeing the impact social media is having across our country. The work group has decided to hit head on one of the most frequently asked questions we get from agents today with regard to social media: “How do I measure my success with social networking?”
The free webinar will take place on July 31 from 2:00—3:00 PM eastern time and will feature a stellar cast of experts on social media.
“Measuring your Social Networking Success”
Free webinar sponsored by ACT
July 31, 2:00-3:00 PM eastern time
Link for agents and industry participants to register: https://www1.gotomeeting.com/register/316720145
Description:
This webinar will answer one of the most frequently asked agent questions about social networking: “How do I measure my success with social networking?” Chris Paradiso, an agent who has had great success with social media, will be joined by four prominent agency consultants known for their social media expertise: Steve Anderson, Rick Morgan, Mike Peterson and Mike Wise. The panelists will cover why you should measure your social media activity; the importance of having goals; the most appropriate metric(s) to use given your particular goals; and how to use some of the available measurement tools.
Participants:
Steve Anderson, Steve Anderson Consulting
Rick Morgan, The Aartrijk Group, Chair of ACT’s Social Web Work Group
Chris Paradiso, Paradiso Financial & Insurance Services, Stafford Springs, CT
Mike Peterson, Project CAP
Mike Wise, WebWisedom LLC
Jeff Yates, ACT Executive Director, host
A recording of the webinar will be available on ACT’s “Websites & Social Media” page following the session.
Jeff Yates
ACT Executive Director
703-780-4078 (Home Office)
703-706-5402 (IIABA Office)
