FOR IMMEDIATE RELEASE
‘The Ripple Effect’ Is Theme of Fourth Insurance Branding Conference
SPRINGFIELD, VA (June 6, 2013) — Specialist branding firm Aartrijk has opened registration for its Brand Camp 2013 event for insurance brand decision-makers via its website at Aartrijk.com/BrandCamp.
Brand Camp 2013 will be held November 4-6 at the historic Hotel Monaco in downtown Baltimore near the Inner Harbor. The hands-on conference — the fourth such event — is designed for management and marketing leaders at insurance carriers, agents and brokers, industry trade associations, and service providers.
The Brand Camp 2013 theme is “The Ripple Effect,” which recognizes that insurance brands “are creating motion in the marketplace while also being affected by the movements of customers, distributors, competitors and other forces,” said event chair Rick Morgan, Aartrijk’s senior vice president.
“Brand Camp will equip insurance brand managers — consumer marketing professionals, agency and broker principals, carrier executives, and member organization leaders — with the knowledge and confidence to choose strategies to create positive ripples in their markets.”
The event provides the forum for solution-focused discussion of marketing challenges facing insurance organizations, said Morgan. “It isn’t just the topics we’re covering,” Morgan said, “It’s in how the topics are investigated. Attendees themselves share short presentations, case studies, ideas and questions to spur meaningful conversations.
“Our goal is to have every attendee return home with specific action steps to enhance their brands, sharpen their marketing approaches, and more effectively interact with employees, business partners, customers and prospects,” Morgan said. “With the varied backgrounds of the people who attend Brand Camp each time, what results is a unique set of insights and concepts that inspire brand decision-makers and business leaders.”
Starting in 2009, Brand Camp has welcomed more than 200 insurance professionals to uncover new marketing approaches and refresh their outlook on effective strategies and tactics. Topics have included video, social networking, blogging, mobile applications, publicity, content, design, brand identity development, brand alignment, employee engagement, brand valuation, advertising and demographics — all from the perspective of how insurance firms should evolve to leverage them.