Agency Opportunities in a Time of Profound Change

January 9, 2012

About this article: We are living through a period where several major transitions are occurring simultaneously creating both opportunities and challenges for independent agencies. Consumer expectations and communications preferences are changing, and hybrid digital/personal relationships are creating enhanced experiences for consumers. Agencies have more choices regarding how they organize, the technologies they decide to utilize, […]

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Expand Your Marketing Strategy Online

November 16, 2011

About this article: Agencies have a great opportunity to build upon the local footprint they have developed using traditional methods by adding digital components to their marketing plans. This article outlines three powerful online marketing strategies that agencies can employ at little or no cost to extend the strong local presence they have developed to […]

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Three Tools for Maximizing Your Agency’s Facebook Reach

November 7, 2011

About this article: How does your agency extend its reach on Facebook beyond current fans? This article explains step by step how you can use the Tagging, Questioning and Contests tools to create new potential business and individual prospects on Facebook.  By Kevin Ament  When working with agents in a recent Progressive social media workshop, […]

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Real Time Eddie – Comics – NEWS RELEASE

October 24, 2011

  CONTACT: Dave Willis, (603) 444-2225; dave@Aartrijk.com   It’s A New Comic, Charlie Brown! ‘Real Time Eddie’ Debuts In His Own Cartoon Series ‘Speed’ Campaign Aims to Enlighten, Entertain  Carriers and Independent Agency Principals, Staff PEARL RIVER, NY (October 18, 2011) — “Speed,” a new cartoon series featuring independent agency system mascot Real Time Eddie, debuts […]

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Using Social Media to Enhance Disaster Communications

October 20, 2011

   About this article: Several agencies, carriers and associations did an outstanding job keeping their clients and members informed in the East Coast disasters using social media and e-newsletters. This article discusses what these agencies and associations did and also outlines the opportunity the Independent Agency System has to build on what has been done […]

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Social Media Survey

October 18, 2011

Jason Hoeppner of B. H. Burke & Company has been an active participant in ACT’s Social Web Work Group and a presenter in our social networking webinars. His firm is conducting a survey to gauge how agencies and carriers are using social media and it will share the results with each survey respondent and the […]

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Gadget – Nano Router

October 5, 2011

Anyone who knows me knows I am always looking for portable technology tools (hardware and software) to make my life easier and more efficient. In other words, I love gadgets! One gadget you not be familiar with is the subject of this Blog installment; it has the exciting name of the Edimax BR-6258n and is […]

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E & S Joint Working Group – Call to Action

September 28, 2011

Call for retail agents knowledgeable with the E&S market to join new Retail Agents Subgroup We hope you or a colleague in your agency will consider participating in this new subgroup to improve the efficiency of the E&S market for independent agencies.  Here are the details: The E&S Joint Working Group – which ACT, AAMGA, […]

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Are You Really “Paperless”?

July 20, 2011

When I started first started selling insurance agency management software, one of the key indicators that agents needed us was the abundance of typewriters in the office. Some pointed questions about who had them and how they were used was an effective way to discuss the benefits of automation. I’ll never forget a discussion with […]

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The Independent Agents Opportunity to Take Back Personal Lines

June 27, 2011

About this article: Independent agents can provide the online auto insurance shopper with a better value proposition than the direct carriers and thereby take personal lines business from them. Independent agents now have the technology tools available to write personal lines profitably and to increase their visibility online so that they can be found by […]

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